Become The Industry Leader Premium Clients Are Already Looking For
Become The Industry Leader Premium Clients Are Already Looking For
12-month mentorship and advisory space for established coaches, consultants and advisors growing their industry leadership and CEO identity - so they scale premium offers with more ease and less hustle.
Apply now to enroll in June!
YOU'RE ALREADY BEYOND $100k IN REVENUE...
You've built something real. The work holds up, the results are yours, and the clients are coming in.
But you're done being one of many. You want to be the name your peers drop in rooms you're not in — the one premium clients are already looking for. The one attracting $5k, $10k and $20k clients who don't need convincing.
THIS IS WHAT WE DO INSIDE INDUSTRY LEADER LOUNGE
THIS IS WHAT WE DO INSIDE NDUSTRY LEADER LOUNGE
Scaling your business through industry leadership and CEO identity is about operating at a different level than everyone else is. It's about choosing to become the 1% and the top choice in your industry - instead of "one of the many".
Industry Leader Lounge long-term identity & business recalibration for entrepreneurs who don't want to FORCE growth, but want it to happen naturally through an upgraded offer, pricing, positioning & CEO identity that turns you into an industry leader who attracts premium clients.
This is where you go from:
Busy business operator → CALM, DECISIVE & MULTI 6-FIGURE CEO
Selling to whoever comes in → ATTRACTING HIGH-CALIBRE, HIGH-PAYING CLIENTS WHO ARE ALREADY SOLD
Undercharging or second-guessing → HOLDING PREMIUM STANDARDS AND BEING PAID ACCORDINGLY
Constant execution and “doing” → LEADING, DECIDING & EXPANDING
Industry Leader Lounge long-term identity & business recalibration for entrepreneurs who don't want to FORCE growth, but want it to happen naturally through an upgraded offer, pricing, positioning & CEO identity that turns you into an industry leader who attracts premium clients.
This is where you go from:
Busy business operator → CALM, DECISIVE & MULTI 6-FIGURE CEO
Selling to whoever comes in → ATTRACTING HIGH-CALIBRE, HIGH-PAYING CLIENTS WHO ARE ALREADY SOLD
Undercharging or second-guessing → HOLDING PREMIUM STANDARDS AND BEING PAID ACCORDINGLY
Constant execution and “doing” → LEADING, DECIDING & EXPANDING
Industry Leader Lounge long-term identity & business recalibration for entrepreneurs who don't want to FORCE growth, but want it to happen naturally through an upgraded offer, pricing, positioning & CEO identity that turns you into an industry leader who attracts premium clients.
This is where you go from:
Busy business operator → CALM, DECISIVE & MULTI 6-FIGURE CEO
Selling to whoever comes in → ATTRACTING HIGH-CALIBRE, HIGH-PAYING CLIENTS WHO ARE ALREADY SOLD
Undercharging or second-guessing → HOLDING PREMIUM STANDARDS AND BEING PAID ACCORDINGLY
Constant execution and “doing” → LEADING, DECIDING & EXPANDING
THIS IS INDUSTRY LEADER LOUNGE
JOSEFINE ASKLÖF
PERFORMANCE COACH
"Working with Joella is one of the best investments I've ever made in both myself & my business. I went from being an "influencer"-like person on social media to attracting high-level clients ready to pay a high-ticket price.."
"Working with Joella is one of the best investments I've ever made in both myself & my business. I went from being an "influencer"-like person on social media to attracting high-level clients ready to pay a high-ticket price.."
EMILIE LOMAN
SERVICE-EXPERT
"Since joining Industry Leader Lounge, I've scaled my team, started dreaming bigger and developed a completely different level of belief in myself and what's possible in my business.
The networking and the discussions with like-minded high-level entrepreneurs inside this room have been invaluable - I haven't been able to get that anywhere else."
JENNIE ZETTERSTRÖM
PR CONSULTANT
"I've gone from being a consultant who got paid by the hour, to now being an empowered CEO of my own company, selling high-premium offers to high-premium clients.
In my first six months inside ILL, I've doubled my revenue from last year - while working less, leading with more ease and fully stepping into my role as a CEO."
THE ROOM FOR 6-FIGURE ENTREPRENEURS who are tired of beginner spaces, basic advice & generic programs
Industry Leader Lounge is filled with PR experts, leadership coaches, performance coaches, communication consultants, spiritual mentors, real estate agency owners, advisors...and more. With maximum of 40 clients accepted per year, who you're surrounded by is part of the investment. This is where your standards rise, and your next level becomes your new normal.
This is where YOU become an industry leader.
What got you here, won't create your next level. This is where you expand beyond it.
HOW WE HELP YOU BECOME AN INDUSTRY LEADER
HOW WE HELP YOU BECOME AN INDUSTRY LEADER
Inside ILL, we know that that there are two things you need you become an industry leader, sought-after in your space, with premium pricing & high-level clients - and this is what we help you evolve.
UPGRADING YOUR SCALABLE
PREMIUM BUSINESS
We help you shift your positioning, offer structure & pricing so your business becomes more scalable and you become a match for premium clients - while still feeling aligned & true to you and your specific goals and desires.
EMBODYING
THE CEO IDENTITY
Inside ILL, we hold you accountable to higher standards and goals, we keep you on your direction & help you constantly return to CEO-level decision-making - so your business can scale & you stop being so "stuck" in your own business.
WHAT YOU'LL EXPERIENCE WITHIN INDUSTRY LEADER LOUNGE
PERSONAL SUPPORT FOR YOUR BUSINESS
UPGRADING YOUR SCALABLE INDUSTRY LEADER BUSINESS
This is not a generic program - which is why we start by giving you a personalized scaling roadmap & strategy support - and making sure you get access to me as your mentor throughout the year.
⭐︎ 1:1 Multi 6-figure CEO Workshop with Joella (90 minutes) with Joella for a deep dive into your current offers, pricing, business model and your premium messaging - and redesign them so already within the first 30-60 days will be able to sell at a much higher level.
⭐︎ Your Premium Playbook which is your personal scaling roadmap and action points from our workshop.
⭐︎ 3x Private CEO Check-In Calls for when you hit a big decision or wobble.
⭐︎ Advisory Support in a dedicated Telegram thread for questions aimed at Joella.
12 MONTHS OF ON-GOING SUPPORT
EMBODYING THE CEO IDENTITY
Over the course of 12 months, we help you upgrade your CEO identity, expand your industry leadership, make decisions in real-time & sell more of your premium offers.
⭐︎ Weekly CEO Direction Calls to support you in-real-time as you are scaling and making decisions
⭐︎ 1 x Business Roundtable Discussions & Hot Seat Coaching to raise your standards, scaling your offers and owning your space as the authority. This is where breakthroughs happen.
⭐︎ 1x Subconscious Rewiring sessions with certified hypnotherapist Gianna Badot & a library of pre-recorded sessions to clear the upper limits, money resistance and conditioning that has kept your standards low
⭐︎ 90-Day Re-Alignment workshops to evaluate past 90 days and plan your focus for the coming 90 days.
⭐︎ LIVE trainings on expansion, leadership, reality creation & higher standards in alignment with our quarterly themes.
⭐︎ Guest Trainings & Panel Discussions from High-Level Entrepreneurs, 7-figure CEOs, investors and experts, allowing you access to thinking that most people only encounter much further into their journey.
⭐︎ In-Person CEO Rooms 2x/year to connect with your peers and evolve your business over the course of 1-2 days.
⭐︎ Community Chat to connect with like-minded entrepreneurs.
SCALABLE SYSTEMS AVAILABLE TO YOU
STEP INTO YOUR CEO ROLE & SCALE IN A MORE EFFORTLESS WAY
We give you the “how to’s”, the systems & processes to easily implement in your business as you scale.
⭐︎ CEO Metrics Dashboard
to understand your metrics, money, hours & scalability
⭐︎ Team Growth & Outsourcing Kit
Guides, steps and materials on how to find the right person, how to guide & lead
⭐︎ Premium Client Management Structure
How to manage your clients including on-boarding, off-boarding, boundaries and more
⭐︎ Premium Sales Process
with step-by-steps, scripts, objection handling and more to convert more premium clients.
⭐︎ Industry Leader Visibility Kit
to grow your industry leadership through visibility in media, podcasts, events, partnerships and more.
⭐︎High-Ticket Client Magnet
program and framework on how to convert high-ticket clients through content
Joella Skoogh, Your Mentor
I BECAME the go-to authority in my niche and built a multi 6-figure business because of who I chose to become - not because of what I did
I started my business from zero - no network, no personal brand, no leads. But I had one thing: a commitment to acting and being my future self. It's from that mindset that I built my personal brand, positioned myself as an authority, and became recognized as a leader in my space. I taught social media to top brands, and started mentoring entrepreneurs.
I became KNOWN as a strategic business mentor, but after 6 years of entreprenurship and mentoring 100+ entrepreneurs and industry leaders, I realized that there was one thing that differentiated my clients who scaled with ease & joy and those who felt like they needed to push, pull and work harder.
It was their CEO IDENTITY and LEADERSHIP.
That's what we build in Industry Leader Lounge.
This IS for you if
✓ You’re making minimum $100k in yearly revenue - but you’re ready to go beyond
✓ You want to scale through industry leadership, premium offers and pricing
✓ You want to stop being only an "operator" of your business and actually become a true CEO
✓ You want mentorship, depth and long-term expansion
This is NOT for you if
x You’re looking for a “quick hack” to get more clients
x You resist identity work, mindset & personal development
x You’re in the very early stages of business (this is for established entrepreneurs).
x You're not willing to be challenged
WHAT CLIENTS SAY:
WATCH TESTIMONIALS IN FULL
DOROTEA PETTERSSON
Structure-expert
ANNELI JOHNZON
Mindset & Business coach
JULIA ERIKSON
Fractional CMO
We build a generation of
CEO'S AND INDUSTRY LEADERS
who grow thorugh aligned decisions, intuitive leadership, and expansion - not hustle.
WE BUILD A GENERATION OF
CEOs AND INDUSTRY LEADERS WHO GROW THROUGH ALIGNED DECISIONS, INTUITIVE LEADERSHIP, AND EXPANSION - NOT HUSTLE
This isn’t a beginner room - it’s an elevated leadership room where the peer network, the referrals and the standard of the room are things our clients consistently name as one of the most valuable parts of the experience.
This is where YOU become an industry leader.
YOUR TEAM
We will be the ones supporting your path the coming 12 months
JOELLA SKOOGH
Your mentor & ILL leader
IDA KURVINEN
Operations Manager at Joella Skoogh
Comms and your client success contact
GIANNA BADOT
Certified hypnotherapist
GET INTO THE INDUSTRY
LEDADER VIBE
© 2026 Joella Skoogh